Former Google CEO Eric Schmidt has quietly launched a startup called Hooglee, aiming to revolutionize video creation and social media through artificial intelligence (AI). The project, financed by Schmidt’s family office Hillspire, seeks to “democratize video creation with AI” and enhance online engagement.

Led by Schmidt’s longtime collaborator Sebastian Thrun, the Hooglee team includes former Meta researchers and AI experts. The platform combines AI-powered video generation with social networking features, potentially positioning itself as a competitor to TikTok. However, specific details about how Hooglee will differentiate itself remain unclear.

Schmidt, known for both his enthusiasm for AI’s potential and his warnings about its risks, has invested in various AI ventures before. Hooglee marks his first internally developed AI project, signaling his ambition to shape the future of digital communication and content creation.

Source: Forbes

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