At the Retail in Detail: Digitech conference, experts highlighted the role of AI in enhancing customer experiences and optimizing operations. Speakers emphasized that effective AI strategies must align with business objectives and be integrated into cohesive corporate plans. Examples included AI-powered self-checkout systems and autonomous agents like “Sophie,” which deliver personalized and empathetic customer support.

AI also reshapes customer expectations as they demand faster, more personalized, and seamless service. Solutions such as predictive AI for product recommendations, virtual chatbots like Alza’s “Alzee,” and tools for store layout optimization were showcased. Companies like L’Oréal use AI and augmented reality for personalized product trials, while Quant Retail and O2 leverage geolocation and predictive models to enhance efficiency.

Panellists discussed how AI drives innovation across sectors. For example, it helps Rohlík Group improve inventory management, Ikea enhances omnichannel shopping with visualization tools, and Plaček Pet Product explores autonomous stores. Participants concluded that companies must invest in AI technology and employee training to realize their full potential.

Source: MediaGuru

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