Apple’s iPhone sales fell by about 1% at the end of 2024, reaching $69.1 billion, despite the introduction of new AI features. While the AI rollout boosted sales in the US, the company faced challenges, including a sales drop in China and potential US tariffs on products made in China.

Apple has been gradually adding AI features, but some, like the news roundup alerts, faced criticism for errors, leading to their suspension. Overall, Apple’s sales grew by 4% to $124.3 billion, driven by strong computer and services sales, with profits rising 7% to $36.3 billion.

Analysts suggest Apple must accelerate AI development and innovate further to stay competitive.


For more details, read the full article from BBC News.